
International Web Conference on Women Empowerment through Education, Employment & Entrepreneurship (WE through E3) IWCWEEEE - 2020
M-Commerce: The Stepping Stones for Growth of Women Entrepreneurs in India
Ms. M. Munnish Ramya and Dr. J. Arthi
Pages: 123-129
Year of Publication: 2020
Abstract
Entrepreneurs play a vital role in the development of Indian economy. India has been witnessing an expeditious growth of women entrepreneurship. This article reviews about women entrepreneurship in India, with a specific focus on the challenges faced by the women entrepreneurs that hinder their growth and an attempt to develop a framework that builds a relationship between Mobile commerce and women entrepreneurs. Mobile commerce also abbreviated as Mcommerce is said to be a part of e-commerce. With an increase in mobile phone users in India, M-commerce has become an emerging trend. M-commerce has various advantages that can help women entrepreneurs overcome their challenges and hence enhancing the growth of women entrepreneurs in India.