The upsurge in the use of technology has provided avenues in communicating which has facilitated integral interaction especially with people distance apart from each other. Social media via the internet is used as the tool to stand in bridging the digital divide. Although, the Internet enabled service was made available to enhance communication through conveying information and fostering interaction among people, its growing usage indicates a more viable potential which serves as a new effective platform for initiating business transaction and processes known as Social Commerce. Nevertheless, little academic research has been conducted to investigate how business organizations could harness this platform for business purposes even much more examining the role social media a multimedia tool plays in promoting business transactions and the impact it has on social commerce.

Keywords: Social Media, Empowerment, Women Empowerment, Cybercrime, New Media.