Organic farming is a holistic agricultural system that enhances soil quality. Amaranth viridis is a popular a nutritious leaf vegetable that contain gluten-free grain which provides plenty of fiber, proteins and micronutrients which is used in herbal medicine. An organic fertilizer called Jeevamrutham is developed by using cow dung, cow urine, jiggery and pulses flour. Application of this fertilizer Amaranthus fields enhanced the physicochemical properties of the soil such as pH, EC, N, P, K, and organic carbon content. Microbes such as Azospirillum and Actinomycetes are enhanced in experimental soil. The quantity of phytohormones like indole acetic acid, Gibberlic acid, Abscisic acid and kinetin are also increased. In total there is an increase in biomass, shoot length and root length in Amaranthus Viridis plant with Jeevamrutham. Thus, Jeevamrutham can be efficiently used organic fertilizer to improve growth and development and yield of Amaranthus Viridis.

Keywords: Organic Farming, Jeevamrutham, Soil Fertility, Amaranthus Viridis